Source: Looker — cPanel Partner Dashboard — Partner Aggregated Vitals · report 8e8467d3… / page p_8fjh8jjeoc · GroupName=InMotion Hosting, Inc. only · date Jan 1, 2026 → Sep 15, 2026 · Product/Name/IPAddr unfiltered · pulled 2026-09-15 · as-of banner not shown (tooltip dates used).
| Metric | Jan 2, 2026 | Peak / note | Latest | Δ YTD |
|---|---|---|---|---|
| License Count | 15,210 | 15,424 on Jun 5 | 15,131 (Sep 14) | −79 (−0.5%) |
| User Count | 307,542 | steeper drop late Jul / early Aug | 299,011 (Sep 14) | −8,531 (−2.8%) |
| CurrentDomainsAdjusted | 925,748 | 943,508 on Jun 5 | 909,237 (Sep 14) | −16,511 (−1.8%) |
Domain breakdown (latest tooltip Sep 13): Total 816,901 · Primary 288,028 · Parked 72,253 · Addon 246,265 · Sub 210,355. Note: breakdown total ≠ CurrentDomainsAdjusted — different fields on the page.
WHH not included in this GroupName filter (InMotion Hosting, Inc. only). Licenses now available from this cut (unlike Unified Billed Revenue page).
Source: Salesforce Account · InMotion Hosting Inc. (001U0000002X1RQIA0) · Looker Studio tab · Billed Revenue for InMotion Hosting Inc. · SF account · screenshot 2026-09-14. Chart = revenue by product over time (stacked). Owner Michael Fowler · Partner · Active Brand Partner.
| Product (Aug 2026 tooltip) | Billed $ |
|---|---|
| cPanel Core | $394,105 |
| WHMCS Core | $10,624 |
| cPanel TP Ext | $1,815 |
| Plesk Core | $250 |
| cPanel ELS | $16 |
| L1 total (InMotion Hosting Inc.) | $406,810 |
Matches Unified L1 Hosting Aug total ($406,810); book + WHH was $409,049. Jan/Feb show cPanel ELS volatility (large positive Jan, negative Feb) on the stacked chart — worth a glance on renewals, not a Solus signal (Solus absent here too).
Cite separately from Customer Group=InMotion Unified cuts when product-mix dollars differ slightly (e.g. TP Ext $1,815 here vs $2,064 on the group Product Group table).
Source: Looker — Billed License Churn - cPanel · report 174f3d4c… / page p_dh6tq4s3id · Customer Group=InMotion · Product Group (1) selected · screenshot 2026-09-15 · page stamp Aug 2026.
| Total licenses | Count | Δ vs prior |
|---|---|---|
| Aug 2026 | 15,482 | −110 vs Jul |
| Jul 2026 | 15,592 | +152 vs Jun |
| Jun 2026 | 15,440 | — |
| Churn rate | Rate | Read |
|---|---|---|
| Aug 2026 | 4.77% | Up 2 months |
| Jul 2026 | 4.43% | Rising |
| Jun 2026 | 4.28% |
Charts on page: churn peaked ~Oct 2025 (~7%), improved into mid-2026, then ticked up Jun→Aug. Net growth bars show Aug 2026 back in the red (matches −110 license MoM). Growth vs churn: Aug churn bars exceed growth (qualitative from chart — exact growth/churn counts not in the KPI tables).
Takeaway: Book is soft on cPanel licenses MoM with churn rate climbing (4.28% → 4.77% in two months). Pair with Partner Aggregated Vitals user/domain softness and defend-Core / Imunify-recapture narrative — not with competitor-CP noise.
| BU | Billed $ | MoM | Share |
|---|---|---|---|
| cPanel | $398,175 | −0.8% | |
| WHMCS | $10,624 | +0.0% | |
| Plesk | $250 | 0.0% |
| Type | Billed $ | MoM |
|---|---|---|
| Core | $406,969 | −0.8% |
| Extension | $2,064 | +1.0% |
| ELS | $16 | 0.0% |
| Product Group | Billed $ | MoM | Role |
|---|---|---|---|
| cPanel Core | $396,095 | −0.8% | Primary |
| WHMCS Core | $10,624 | +0.0% | |
| cPanel TP Ext | $2,064 | +1.0% | |
| Plesk Core | $250 | 0.0% | Trace |
| cPanel ELS | $16 | 0.0% | Trace |
| Extension | Billed $ | MoM | Status |
|---|---|---|---|
| CloudLinux (CP) | $2,044 | +1.0% | |
| Imunify360 (CP) | $20 | 0.0% | Trace / under-attached |
These licenses/MRR/ARR are running at InMotion but not billed through WebPros — target to move onto our TP Ext / Imunify attach.
Source: Looker Studio — Servers Licensed for third party products NOT from WebPros · datastudio report b7abe1b7… / page tEnnC · pulled 2026-09-15 · partner rows: InMotion Hosting, Inc.; Web Hosting Hub, Inc. · as-of date: not shown on report (do not invent).
| L1 | Product | Licenses | MRR | ARR | Play |
|---|---|---|---|---|---|
| InMotion Hosting, Inc. | LiteSpeed | 60 | $2,400 | $28,800 | Displace → our stack |
| JetBackup | 47 | $420.65 | $5,047.80 | Move to WP JetBackup | |
| Imunify Solo | 91 | $546 | $6,552 | Recapture Imunify | |
| Imunify 30 | 155 | $3,875 | $46,500 | Recapture Imunify | |
| Imunify 250 | 149 | $5,215 | $62,580 | Recapture Imunify | |
| Imunify Unlimited | 57 | $1,140 | $13,680 | Recapture Imunify | |
| InMotion Hosting subtotal | All TP above | — | $13,596.65 | $163,159.80 | Book opportunity |
| Web Hosting Hub, Inc. | LiteSpeed | 0 | $0 | $0 | None |
| JetBackup | 0 | $0 | $0 | None |
Contrast: WebPros billed Imunify360 (CP) is only $20 on the Unified Dashboard — vs ~$129k ARR Imunify on this non-WebPros cut. CloudLinux is already buying through us ($2,044); security/backup/speed are the displace motion.
| Product | Status | Why it matters | Suggested next move |
|---|---|---|---|
| CloudLinux (CP) | Primary TP Ext attach; ~99% of Ext $. | Protect & expand seats with Core renewals. | |
| Imunify360 (CP) | Trace thru us · big elsewhere | $20 via WebPros vs ~$129k ARR Imunify on non-WebPros cut (Solo/30/250/Unlimited). | Priority: recapture Imunify onto WebPros TP Ext. |
| JetBackup / Softaculous / other cPanel TP Ext | Gap · competitive spend | JetBackup 47 licenses · $5,048 ARR on non-WebPros report — not through us. | Pitch WebPros JetBackup displace; map Softaculous separately. |
| Sitejet / Speed & SEO packs | Gap | Not in billed Looker cut — growth / DIY hosting upsell. | Validate SF; position with WHMCS + cPanel stack. |
| LiteSpeed (competitive) | Competitive spend | 60 licenses · $28,800 ARR not through WebPros. | Speed-stack conversation; pair with cPanel Core defense. |
Source: Comet Backup Storage projections.xlsx (Adam Wien / WebPros SharePoint) · partner selector cell B3 = InMotion (L2) · screenshot 2026-09-14 · SharePoint workbook. Proposed size from actual servers; opportunity value = License MRR + Storage MRR.
| Tier | Used GB | Servers | Users | License MRR | Storage MRR |
|---|---|---|---|---|---|
| 2GB | 3.87 | 31 | 172 | $232.19 | $15.50 |
| 10GB | 4,438.62 | 457 | 504 | $3,422.93 | $799.75 |
| 50GB | 178,561.38 | 6,446 | 22,508 | $48,280.54 | $22,561.00 |
| 100GB | 260,776.44 | 3,736 | 28,727 | $27,982.64 | $14,944.00 |
| 250GB | 429,885.46 | 2,813 | 40,023 | $21,069.37 | $17,581.25 |
| 500GB | 378,233.04 | 1,083 | 29,782 | $8,111.67 | $8,122.50 |
| 1TB | 475,681.64 | 682 | 31,774 | $5,108.18 | $6,103.90 |
| 1TB or more | 2,235,516.45 | 533 | 162,507 | $3,992.17 | $1,626.66 |
| Grand Total | 3,963,096.9 | 15,781 | 315,997 | $118,199.69 | $70,127.90 |
100% adoption opportunity (projection only — not current billed $): License MRR + Storage MRR = $188,327.59 MRR. Pulled from screenshot 2026-09-14. Do not invent attach %. (~$2.26M ARR if ×12 — illustrative only, not a workbook field.)
Two plays: (1) Full adoption — Comet backs up all client servers (table above). (2) Resell line — partner resells backup to end customers (JetBackup-style today; Comet as competitive resell). Non-WebPros JetBackup already shows ~$5.0k ARR competitive spend — displace and/or open Comet resell alongside full-fleet pitch.
Source: Looker — Hoster: InMotion Hosting · report 0ae6ad54… / page 09JLC · filters InMotion / InMotion Hosting (URL params) · screenshot pulled by Michael 2026-09-14 · chart axis on page shows Sep 2024–Sep 2025 · as-of banner not labeled beyond chart.
| Identified Panel | Share | Read |
|---|---|---|
| cPanel | 99.9% | |
| Plesk / DirectAdmin / Webmin / others | <0.1% combined | Negligible competition |
| CMS / WP | Value | Play |
|---|---|---|
| WordPress (Identified CMS) | 94.5% · 442,494 | WPSquared upsell pool |
| WordPress on cPanel | 92.2% | |
| WordPress · Unknown panel | 7.8% | Resolve / qualify |
Webserver: Apache 64.2% · Nginx 33% · other small (incl. LiteSpeed slice on this cut). Active Hostnames trend on chart ~2.83M–3.02M over Sep 2024–Sep 2025 (spike ~Jun; ~2.94M late period) — hostname universe is external crawl view, not the same as Partner Aggregated Vitals license counts.
Takeaway: Almost no competing control-panel displacement fight — defend/expand cPanel. Real motion is WP Squared (use WordPress page 450,901 / 91.5% cPanel — not the CMS donut alone). Competing CPs negligible.
Source: Looker — Webpros: Web Crawler - Control Panel Landscape · report 0ae6ad54… / page p_48omwj6srd · HosterGroup InMotion Hosting · screenshot 2026-09-14 · chart window Aug 2025–Aug 2026 · as-of from chart (Aug 2026 point), no separate banner.
| Panel | Active Hostnames | Class | Trend read (chart) |
|---|---|---|---|
| cPanel | 2,521,401 | Dominant but soft Y/Y on hostname chart (~2.8M → ~2.52M Aug’25→Aug’26). | |
| Plesk | 889 | Trace vs cPanel; flat near floor on top-3 chart. | |
| Webmin | 1,753 | Competitor | Largest non-WebPros slice; declining toward 1,753 (Aug 2026). |
| Webuzo | 298 | Competitor · watch | Notable jump ~Jan 2026 then leveled — only clear up-move among small panels. |
| Vesta | 173 | Competitor | Flat / low. |
| CyberPanel | 127 | Competitor | Flat / low. |
| DirectAdmin | 103 | Competitor | Flat near floor on top-3 scale. |
| Enhance | 4 | Competitor | Negligible. |
| InterWorx | 1 | Competitor | Negligible. |
| ispmanager | 0 | Competitor | None on this cut. |
Secondary risk read: Competitor share is tiny (~3.3k vs 2.52M cPanel) — do not let this dominate the pack. Keep as watch only; re-flag Webuzo if it keeps stepping up on later pulls. Crawler hostnames ≠ Partner Aggregated Vitals licenses.
Source: Looker — Hoster report WordPress page · report 0ae6ad54… / page IAKLC · InMotion Hosting params · screenshot 2026-09-14 · as-of not labeled on page.
| Metric | Count | Share of WP | Read |
|---|---|---|---|
| Total WordPress sites | 450,901 | 100% | WP Squared addressable |
| cPanel | 412,438 | 91.5% | |
| WP Toolkit | 80,422 | 17.8% | Trace / Gap · Toolkit upsell |
| Plesk | 270 | 0.1% | Negligible |
TLD mix (WP hostnames): .com 70.8% · Others 10.5% · .org 7.9% · then .net / .link / .ca / .us / .com.au / .site / .co.uk (smaller slices).
Note: earlier Identified CMS donut showed 442,494 WordPress (94.5% of CMS) on page 09JLC — different field/cut than this WordPress page’s 450,901 sites. Cite both; don’t collapse them.
Takeaway: ~412k WP-on-cPanel sites for WP Squared / Nova for WordPress; WP Toolkit only on 17.8% of WP — second attach lane beside WP Squared.
| Product | Status | Why it matters | Suggested next move |
|---|---|---|---|
| cPanel | $398,175 — dominant BU (~97% of billed). | Defend Core; grow Ext attach on installed base. | |
| WHMCS | $10,624 billed (Unified) · 2,656 services (WHMCS Services page) — almost all Starter (2,655) + 1× Business 1000. | Explore Business/module expansion vs Starter-heavy footprint. | |
| Plesk | Buying · trace | $250 — token presence only. | Confirm if intentional multi-panel or leftover. |
| Nova | Gap · not live | Cloud Looker: InMotion panels No data. SF opportunity per Michael — no invented $. | Track live Cloud when enabled (Hosting.com pattern $1,544 Nova); validate SF opp. |
| Nova for WordPress | Gap · WP-on-cPanel · not live | Large WP-on-cPanel base (450,901 / 91.5% cPanel) but Cloud Looker No data for InMotion — SF opportunity only. | Pair WP Squared + Nova for WordPress in SF; no live Cloud $ yet. |
| Riva | Gap | Not billed in this Looker cut — opportunity to validate in SF. | Garrett agreements unlock Riva from prior account context. |
| SolusVM | Gap | Not billed in this Looker cut — VPS orchestration gap. | Validate SF open opps. |
| LM Panel | Gap | Not billed in this Looker cut — opportunity to validate in SF. | Validate SF open opps. |
| Business & Premium Email | Gap | Not billed in this Looker cut — mailbox ARPU upside. | Validate SF open opps. |
| 360 Monitoring | Gap | Not billed in this Looker cut — observability attach. | Garrett agreements unlock Monitoring from prior account context. |
| cPanel AI | Gap | Not billed in this Looker cut — differentiation play. | Validate SF open opps. |
| WP Squared | Gap · large WP base | WP page IAKLC: 450,901 WordPress sites; 412,438 on cPanel (91.5%). CMS donut 442,494 cited separately — do not merge. | Priority WP Squared upsell on WP-on-cPanel; pair Nova for WordPress; validate SF. |
| WP Toolkit | Trace / Gap | Only 80,422 / 17.8% of WP sites on Toolkit (IAKLC) — under-attached vs 450,901 WP base. | Toolkit upsell next to WP Squared / Nova for WordPress; validate SF packaging. |
| Comet Backup | Projection · not billed | Adam Wien 100% adoption model (workbook B3=InMotion; not current billed): $118,199.69 License MRR + $70,127.90 Storage MRR = $188,327.59 MRR on 15,781 servers. | Pitch full-fleet vs resell line; juxtapose JetBackup competitive ~$5.0k ARR. |
| L1 | Jul 2026 | Aug 2026 | Δ $ | Δ % |
|---|---|---|---|---|
| InMotion Hosting Inc. | $410,166 | $406,810 | −$3,356 | −0.8% |
| Web Hosting Hub, Inc. | $2,248 | $2,239 | −$9 | −0.4% |
| Book total | $412,414 | $409,049 | −$3,365 | −0.8% |
Source: Looker Unified Dashboard – Billed Revenue (Cloud Type / Nova panels) · report cdbdc4c4… / page x7pEE · Constant USD · pulled 2026-09-15.
| L2 | Status | Cloud billed $ | Notes |
|---|---|---|---|
| InMotion | Not live · SF opportunity | — | Cloud panels show No data (not treated as $0). Nova/Nova for WordPress remain gap rows pending SF proof — no invented opp $. |
| Hosting.com (pattern · other L2) | $1,544 | All Nova/Nova (CP). SKU mix: Build $901 · Scale $431 · Grow $203 · Start $9 · Free $0. Placeholder for “L2s already enabled.” |
Default (unfiltered Cloud panels on share link) also showed Nova Cloud (CP) $501 · WHMCS Cloud $75 · WP Squared Cloud $25 · cPanel Cloud $6 · Cloud Type total $3,430 — cite only when filters match the L2 under review.
Source: Looker Unified — SolusVM page · report cdbdc4c4… / page p_w8w9aqu86d · pulled 2026-09-14. Caveat: some L2s buy via Store channel (e.g. NameCheap Store MRR $6,075 on this page) and may not show on Partner-centric cuts — always check this dashboard when Solus is relevant.
| Customer | Channel | MRR $ (last month) | Status |
|---|---|---|---|
| InMotion | — | — | Not present No Partner or Store row on Solus MRR Last Month (pulled 2026-09-14) |
| NameCheap (peer example) | Store | $6,075 | Store channel — may miss Partner-only cuts |
Source: Looker — WHMCS → WHMCS Services · report cdbdc4c4… / page p_n7beg1yemd · Customer Group=InMotion · pulled 2026-09-15 · no billed-$ metric on this page.
| Metric | Value | Notes |
|---|---|---|
| Services | 2,656 | MoM N/A on page |
| Customers (group) | 1 | 0.00% MoM · InMotion Hosting Inc. · Customer ID 850 |
| WHMCS Starter | 2,655 | |
| Business 1000 | 1 |
Billed $ for WHMCS remains on Unified Billed Revenue (Aug $10,624, flat MoM) — do not merge services count with that $ cut.
Live SF session not connected in this bot run. Placeholder from prior account-room notes (validate before acting):
| Nova / Riva / Monitoring | Pinned to Garrett agreements (open) — SF opp for Nova exists per Michael; Cloud Looker still No data. |
| cPanel | Core live / defending; churn watch. |
| cPanel AI | After Garrett Slack per prior room notes. |
Re-open SF or H2 pipeline artifact filtered to InMotion to replace placeholders with live opp $.
Live connectors: not available yet (CoS handling). Below = seeded from existing notes/uploads only — labeled not-live. Email inbox paused globally — not opened.
| Source | Theme | Cite |
|---|---|---|
| Gong (uploaded) | cPanel AI / Meridian onboarding + MCP — Garrett/Trey/Don interested; customization & onboarding paths; Jupiter maintained in parallel. | Call “New cPanel Ai InMotion Hosting” · 2026-08-05 · imported Aug 27 · participants Michael + Garrett/Trey/Don/Corey/Sean |
| Slack (prior note) | Garrett Bryan — agreements thread (do not lead with Imunify). | Account-room brief · Wed 24 Jun permalink on file — refresh via Slack once connected |
| Paused — not reading inbox. Themes only if Michael asks later (draft-only, never send). | — |
| L1 | Material deltas |
|---|---|
| InMotion Hosting | Cloud SKU still NEW ($399+); Monarx ThreatShield fleet (Aug 24); Agency Partner + WebPro dashboard push; open AI Product Director role; Sep 2 cPanel CVE lessons post. Status: CWP access issue ≠ cPanel/WebPros. |
| Web Hosting Hub | None material across checklist. |
| 1 | Arrest cPanel churn rise (4.28%→4.77% Jun–Aug) — licenses −110 MoM in Aug. |
| 1b | Recapture Imunify: ~$129k ARR on non-WebPros cut vs $20 billed through us. |
| 1c | WHMCS Business upsell — Services page is Starter-heavy (2,655/2,656); billed $10,624 is Unified sub-cite. |
| 1d | Comet projection $188.3k MRR (100% adoption, not billed) paired with JetBackup displace (~$5.0k ARR competitive) — full-fleet vs resell plays. |
| 2 | Displace JetBackup ($5.0k ARR) + LiteSpeed ($28.8k ARR) onto WebPros TP Ext. |
| 3 | WP Squared vs 450,901 WP sites (412,438 / 91.5% on cPanel); WP Toolkit 17.8%; Nova/Cloud = SF opp until live (Hosting.com pattern). |
| 1 | cPanel churn 4.77% Aug and rising — what’s driving it (product, price, migrations)? |
| 1b | User −2.8% / domains −1.8% YTD on Hosting L1 — same drivers as license churn? |
| 2 | Which gap SKUs are licensed but $0 / outside billed BU cut? |
| 3 | Crawler cPanel hostnames soft Aug’25→Aug’26 — related to vitals license/user dip, or crawl artifact? |
| 4 | Pull WHH on Aggregated Vitals separately? (Webuzo = watch-only unless further step-ups.) |